Behind the Blue Oval

Ford Motor Company’s One Ford strategic business plan is centered around the company’s four pillars: Quality, Green, Safe and Smart. From the dependable toughness of Ford’s iconic F-Series trucks to the fuel-efficiency of the company’s EcoBoost® engine lineup, from smart technologies such as SYNC connectivity and lane-keeping alert, to the use of high-strength steel to improve vehicle safety ratings, Ford delivers cars, utilities and trucks equipped with features and technologies today’s drivers want and value.




Ford is committed to achieving world-class vehicle quality and desirability. Standardized global manufacturing processes are in place, and Ford operates with the goal of achieving continuous improvement. Best practices are shared worldwide. In 2013, for example, Ford added its industry-leading 3-Wet paint process to four more plants on three continents, reducing plant emissions and improving vehicle durability with a chip- and stain-resistant finish. Success stories include J.D. Power and Associates honoring Lincoln MKZ with its APEAL award, and the 2013 Fusion and 2013 F-250 and F-350 trucks ranking No. 1 in their segments in Strategic Vision’s Quality Index study.




From building greener products to adopting greener operations, Ford has shown a commitment to reducing its impact on the environment. Ford’s EcoBoost® engine technology, as well as its hybrid and all-electric vehicles, stands as evidence of the company’s commitment to promoting a greener lifestyle on the road. Ford has also adopted rigorous manufacturing standards to reduce the company’s overall environmental impact. By cutting energy and water use, as well as emissions and waste, Ford continues to demonstrate that building better products begins with building a better world.




Ford is a recognized safety leader in the industry with technologies that play an important role in helping drivers avoid crashes. Blind Spot Information System®, lane-keeping alert and active park assist are just a few of the driver-assist features that have helped Ford earn top ratings from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. Ford continues to pioneer new technologies such as inflatable seat belts, next-generation airbags and its innovative MyKey® system. In 2013, Ford also celebrated the 10th year of its Ford Driving Skills for Life program, a global training initiative that teaches safe driving practices.




Delivering industry-leading technology solutions that enhance the experience of owning, driving and riding in a Ford car, utility or truck is a top priority for the company. SYNC® with MyFord Touch remains an industry leading driver connectivity technology and evolves with each next-generation upgrade. The EcoBoost® engine lineup continues to put Ford at the forefront of fuel-efficiency and performance. Hybrid and all-electric options have become an essential part of Ford’s vehicle portfolio. Identifying what today’s drivers want and creating vehicles that meet those demands positions Ford as one of the world’s premier automakers.